In October 2015, YouTube announced YouTube Red, a paid subscription service that would allow streaming videos ad-free, downloading videos for offline usage, and present new exclusive original series for YouTube Red subscribers.[8][9] At the time of announcement, ten various series were announced for 2016, including the Untitled Joey Graceffa project,[10][11] which was set to be produced by Brian Graden Media.[3] The series began filming near Valencia, California.[5]